Korea is not only famous for its Hallyu wave and advanced technology, but is also known as the “plastic surgery capital” of the world. The strong development of this beauty industry in Korea is not a coincidence, but is the result of many different factors.
Needs and culture
One of the main factors that makes plastic surgery popular in Korea is social pressure on appearance. Koreans value appearance, considering it an important factor in life and career. Plastic surgery is widely accepted by society and is no longer something strange or stigmatized. This has created conditions for the plastic surgery industry to develop strongly.
According to statistics from the International Plastic Surgery Association, 1 out of every 4 Koreans has undergone at least one plastic surgery procedure. Parents even give their children plastic surgery cases as a gift when they graduate from high school, to help them become more confident as they enter life.
Advanced technology and high quality service
Korea possesses advanced plastic surgery technology and a team of experienced doctors, which attracts millions of international customers each year. Plastic surgery services in Korea range from simple surgeries such as eyelid surgery and rhinoplasty to more complex cases such as jaw correction and liposuction. In particular, “lunch surgeries” – simple, non-invasive plastic surgeries that can be performed quickly during a lunch break – are increasingly popular.
Market and development potential
The global plastic surgery market is forecast to reach 59.45 billion USD by 2030, of which Korea contributes a large part with revenue of about 5,000 billion won (3.7 billion USD). Many hospitals and plastic surgery clinics in Korea are equipped with modern equipment and provide thoughtful post-operative care services, making customers feel secure and satisfied.
The influence of social networks
Social networks also play an important role in promoting plastic surgery demand. Many people use social networks to share their plastic surgery experiences, thereby creating a viral effect and stimulating beauty demand. Dream Medical Group’s survey shows that nearly 90% of people who regularly use social networks have a desire for plastic surgery, with 53.3% of them saying comparison with others is the main reason.
Pressure and opposition movements
However, harsh beauty standards also bring great pressure to people, especially young people. The “escape the corset” movement has emerged to combat these standards, promoting acceptance and respect for natural beauty.
South Korea has built a solid foundation for the plastic surgery industry, making the country a top destination for those looking to improve their appearance. With advanced technology, high-quality services and social acceptance, Korea deserves the title of “plastic surgery capital” of the world.
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